Innovation Arts acquires two major island festivals

Innovation Arts and Entertainment, the company that brings thousands of spectators to the island during the summer for Beach Road Weekend, acquires Martha’s Vineyard Oyster Fest and Martha’s Vineyard Food and Wine Festival.

The news came as Innovation CEO Adam Epstein made a number of important announcements during a “business after hours” event for the Martha’s Vineyard Chamber of Commerce at the Cardboard Box on Wednesday evening. “It means a lot to be in front of all of you. It’s emotional and hard to describe,” Epstein began. In 2019, Epstein said, his company had annual revenue of $40 million. fell to $3 million the following year as COVID halted most live events in Massachusetts and across the country.“It gives you a picture of the impact of the pandemic on live events; it doesn’t get more obvious than there. We struggled, we succeeded, I kept my stick, it was important to keep us together, we are still standing,” Epstein said.

Despite the pandemic, Epstein noted some notable successes from Innovation on the Vineyard, including solidifying a successful summer concert series, bringing international artists on tour to the vineyard to perform, and strengthening local industry in all its forms.

“We invested locally and partnered with another local company to rebuild the concert hall right across from the Loft,” he said. “We successfully created a three-day Beach Road Weekend music festival, which brings thousands of people from every state and six countries to this island in August.”

Epstein expressed pride at finally being able to expand the music offering into the shoulder season and beyond, to elevate the island even when the summer crowds aren’t around. With that, he announced that Innovation will acquire Oyster Fest and the Food and Wine Festival. The Food and Wine Festival will be moved from fall to May 2023, and Innovation will seek to work with Island industries to offer travel packages and tickets to festival events, all in the same location. sale.

More than $1.5 million in hotel rooms have been booked for the Beach Road Weekend alone, and Epstein said he looks forward to creating the same kind of buzz with the other events he will be hosting from now on.

Another big announcement made by Epstein was a new music event going on, called Vineyard Campout. The event includes weekend concerts with the same band performing multiple nights at the Loft, and audiences will stay at Martha’s Vineyard Campground for the duration of each set of performances. The Vineyard Campout will take place every weekend in September, and Epstein plans to eventually turn the event into a hotel promotion event in October and November.

Additionally, Epstein noted that the Martha’s Vineyard concert series is back and will host at least 30 different concerts at the Loft, Old Whaling Church and the Performing Arts Center, with notable names like David Bromberg, Don McLean, Graham Nash, Tom Rush, and more.

As for this year’s Beach Road Weekend, the festival is nearly sold out, with over 10,000 three-day passes already sold. “The enthusiasm is everywhere. My staff and friends remind me daily how excited we are to show off the island we love,” Epstein said.

At this time, Innovation is only selling three-day passes, but starting in May they will be selling a limited number of one-day passes exclusively to people at the vineyard.

“Islanders get access first, so for two days in May, day passes will only be available in person on the island,” Epstein explained. Day passes available during these two days will be significantly reduced from the original online price.

Epstein’s latest announcement was that the performance of “Jaws” accompanied by the Cape Cod Symphony Orchestra that kicked off the 2019 festival will return this year, but this time it will be free to the public. He asked business owners in the room to help ensure the “Jaws” event remains free for years to come by offsetting the cost of around $75,000. All donations will be tax deductible to the Friends of the MV Concert Series.

“Jaws In Concert” will take place on Thursday, August 25. Beach Road Weekend will take place August 26-28, with the Avett Brothers headlining the Friday show, Beck headlining the Saturday show and Wilco headlining the Sunday show.

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