Government Launches 3-Month Campaign to Provide Kisan Credit Card to Cattle, Dairy and Fish Ranchers

The Center launched a nationwide campaign on Monday to provide the Kisan Credit Card (KCC) to all eligible pastoralists, dairy farmers and fishermen in the country and aims to enroll around two million people over the next three months.

The Union Minister of Fisheries, Livestock and Dairy Production, Parshottam Rupala, practically launched the “AHDF KCC national campaign” from November 15, 2021 to February 15, 2022. In the 2018-19 budget, the government had announced the extension of the KCC facility to animal farmers and fishermen to help them meet their working capital needs.

Addressing the event, Rupala said the campaign aims to provide KCCs to all eligible pastoralists, dairy farmers and fishermen in the country and ensure they get institutional credit. The Department of Livestock and Dairy Products, the Department of Fisheries and the Department of Financial Services are organizing this campaign.

The circular providing detailed guidelines for organizing this campaign was circulated to states on November 10. The necessary instructions to banks as well as to the state government have also been issued by the Department of Financial Services.

Speaking to reporters after the event, Livestock and Dairy Department Atul Chaturvedi said 9-10 crore of farmers would be engaged in animal husbandry and the dairy sector while there are 1 , 5 crore of fishermen in the country. He said the Center aims to supply the KCC to around two crores of eligible pastoralists, dairy farmers and fishermen during the three-month campaign.

Chaturvedi said that farmers can get a credit limit of Rs 1.6 lakh on the KCC without any collateral. Jatindra Nath Swain, Secretary of the Fisheries Department, said the goal is to provide credit card facility to around 50 lakh fishermen in this campaign. In the absence of institutional credit, he said, fishermen have to take loans from pawn shops at very high interest rates.

Debashish Panda, Secretary of the Financial Services Department, said: “Over the past two weeks we have had a series of meetings over the past two on how to scale up the campaign to ensure that the targets set by the departments are reached. in the form of issuing credit cards to farmers across the country. The livestock, dairy and fisheries sector has enormous employment potential, he said, adding that the sector plays an important role in improving farmers’ incomes.

Over the past year, the government has achieved a lot of traction when it comes to KCCs and the goal of issuing about 2.5 crore credit card has been met. However, Panda said much more needs to be done in the farming and fishing industry. He insisted on the need for concerted efforts to collect demands at ground level. Panda said several meetings were held with state government officials and bankers to make the campaign a success.

Banks have been tasked with converting these apps to KCC, he said, adding that banks have been urged to create new cards exclusively for this industry. Panda said there would be no death of funds for this sector. He said the three departments will closely monitor this campaign to ensure the goals are met.

A special campaign was organized last year, from June 1, 2020 to December 31, 2020, to provide AHDF KCC to eligible dairy farmers in dairy cooperatives and milk production companies. As a result, more than 14 lakh AHDF KCC fees have been sanctioned, according to an official statement. “The livestock sector is today crucial to the Indian economy, comprising one third of the GVA (gross value added) of agriculture and related sectors and having over 8% CAGR (annual growth rate) compound) “, he added.


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